Advertising you can measure down to the dollar
We don't sell "reach" or impressions. We build Google Ads and Meta Ads systems where every dollar spent has a number next to it: how many leads it produced, and at what cost.
What you've probably already been through
- Your agency sends a report full of "impressions" and "clicks" — but nobody can tell you how many customers it produced.
- You paid for two or three months before anything worked, with no real explanation why.
- Conversion tracking was never installed, so campaigns are optimized blind.
- Ad spend and agency fees show up on one blended invoice, so you can't tell what's going where.
- You switched providers and discovered the ad account wasn't even in your name.
What's included
We pick the channels based on where your customer actually is — not all of them "to be safe."
Google Ads
Search, Shopping and Performance Max — for when your customer is already searching for what you sell.
Meta Ads
Facebook and Instagram, targeted by interest, behavior and lookalikes — for building demand.
TikTok & YouTube Ads
Short-form video and pre-roll for businesses with a visual offer or a low-cost-per-view play.
Lead generation
Conversion-focused landing pages plus automated follow-up, so no lead sits unanswered.
Remarketing
Bring back the visitors who didn't convert the first time, on Google and Meta.
Tracking & attribution
GA4, conversion events, import into Ads, and a dashboard that shows where each sale came from.
How we work
1. We install tracking before we spend a dollar
GA4, conversion tracking, and verification that every event fires correctly. Without this, campaigns don't launch.
2. We launch with a clean structure
Campaigns split by objective, clear naming, exclusions from day one. Never "one campaign for everything."
3. We optimize for cost per lead, weekly
Budget shifts toward what brings customers, away from what only brings clicks. Documented weekly changes.
4. A monthly report in plain English
Spend, leads, cost per lead, and what we're testing next. No jargon required to understand it.
Pricing
The exact quote comes from a free 30-minute discovery call and depends on how many channels and campaigns you need. We never charge a percentage of ad spend. Your ad budget runs on your own card, in your own Google Ads and Meta account — we manage it, you see every transaction.
Frequently asked questions
What does a customer cost you today?
If you don't know, that's the first problem. Tell us what you sell and we'll tell you what to expect from paid advertising — no obligation.