Google Ads and digital marketing that's actually measured, in Nicaragua
I manage Google Ads and Meta campaigns for tourism businesses along Nicaragua's Pacific coast. I set up measurement before you spend a dollar, optimize for cost per lead, and hand you a report you can actually read. No long-term contracts.
What kind of business do you run?
The approach changes depending on who you're selling to. Pick where to start:
Hotel, hostel or restaurant
San Juan del Sur, Granada, León, Ometepe. Direct bookings to cut the commission you pay Booking and Expedia.
See how it works →Tourism business in San Juan del Sur
A digital marketing guide for the area: seasonality, channels, and the mistakes costing you money.
Read the guide →Hotel or restaurant in Granada
Colonial-city tourism with two audiences — international visitors and weekend travelers from Managua.
Read the guide →Hostel or tour operator in León
Volcano boarding, backpacker tourism, and a market that's still underserved by measured marketing.
Read the guide →Run an established company or agency instead of a tourism business? See the Spanish-language corporate page — built for the Managua business market.
How I work
1. I review what you have today
Your Google Ads or Meta account (or your agency's), your site, and your measurement. I'll tell you where money is leaking.
2. I set up measurement
GA4, contact and WhatsApp events. Without this, optimizing is just guessing.
3. I launch and optimize for cost per lead
Clean structure, test budget, weekly review, documented adjustments.
4. Monthly report, in dollars, in plain English
How much was spent, how many leads came in, at what cost, and what's next.
Related work
Tourism and hospitality sites and systems I've built and operate:
Frequently asked questions
What does it cost you today to land a customer?
If you don't know, that's the first problem. Message me and I'll give you a quick read on your situation — no strings attached.