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Nicaragua · Hotels

Fill rooms with direct bookings, not OTA commissions

Google Ads, Meta and your Google Business Profile driving guests to your own booking page. Every direct booking is 15-25% you stop giving away to Booking or Expedia. Measured, month by month, in dollars.

Percival Monge
Percival Monge
I've built and operate hospitality sites and booking engines. I know where bookings come from — and where they leak out.
Let's talk about my hotel → San Juan del Sur guide

What you've probably already lived

  • 80% of your bookings come from Booking and Expedia, and that commission stings every time you close the books.
  • You boosted a Facebook post and it didn't bring a single booking.
  • Your site has nice photos but booking is a hassle or just sends an email.
  • Your Google profile is incomplete and your competitor shows up first on the map.
  • You drop your rate in low season and rooms still sit empty.

What's included

Google Ads for hotels

Search for travelers who've already decided on your area + destination campaigns to build demand.

Meta Ads

Instagram and Facebook targeted by country and travel interest, with creative that shows the real experience.

Google Business Profile

Optimized profile, photos, reviews and posts to win the map in your city.

Direct booking page

A clear landing page with a booking engine and the "book direct, pay less" argument front and center.

Booking measurement

GA4 with the booking event and its value, so you know the real return on every dollar.

Seasonal calendar

What campaign and what budget for high season, low season, and Easter week.

Price

Setup + monthly management, in USD

A one-time setup to get everything in place (measurement, profile, booking page, first campaigns) plus monthly management that scales with the number of channels. Ad budget (from USD 300–500/month for a small-to-mid hotel) goes into your own account. Exact number on a 20-minute call.

Related work

hostalloschamos.com — hospitality, booking engine + measurement orbitravels.com — travel See more work →

Frequently asked questions

You don't cut them off overnight — you build a direct channel in parallel. Google Ads and Meta send traffic to your own booking page, with the OTA commission as your selling point ("book direct, pay less"). Every direct booking is 15-25% you don't hand over to the OTA.
That's where it helps most. High season fills up on its own; the real work is bringing guests in when the area is quiet, with offers aimed at countries traveling outside their own peak season.
For a small-to-mid-size hotel, an ad budget from USD 300-500/month already moves the needle in a market like Nicaragua's. I'll give you the exact number based on your rates and occupancy.
Yes: boutique hotels, hostels, surf camps and resorts. The channel changes depending on the guest, but the goal is the same — measurable direct bookings.
Yes. I work with tourism businesses across the Pacific coast and in Granada, León and Ometepe. The work happens online.

How much did you pay Booking last month?

That number is your budget for building your own channel. Tell me about your hotel and I'll tell you what I'd do first.

Message me on WhatsApp → Back to Nicaragua